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Hi, we're Frula! Your ultimate destination for seriously fun natural beauty, that is safe for all ages! From skincare for all skin types (even sensitive) to Hyaluronic enriched haircare and Niacinamide-boosted bodycare. This is affordable luxury at its best, where we combine the goodness of fruit with scientific innovation and never compromise on quality!


  • Natural & Fruit
    Formulated


  • No
    Nastiness


  • Made in
    New Zealand


  • Cruelty-Free
    & Vegan

  • Hyaluronic Cream Cleanser

    A Vitamin rich creamy formula that gently cleanses & hydrates skin.

    $23.00 NZD
    $23.00 NZD
    Hyaluronic Cream CleanserHyaluronic Cream Cleanser

  • Vitamin C Brightening Exfoliator

    Rich in Vitamins & Antioxidants to gently exfoliate, revealing soft, smooth & polished skin.

    $23.00 NZD
    $23.00 NZD
    Vitamin C Brightening ExfoliatorVitamin C Brightening Exfoliator

  • Brightening Vitamin C Serum

    Formulated with 3 forms of Vitamin C rich ingredients to brighten & even skin tone for radiant skin and a healthy glow.

    $30.00 NZD
    $30.00 NZD
    Brightening Vitamin C SerumBrightening Vitamin C Serum

  • Hydrate & Glow Face Oil

    A superfruit oil blend rich in Vitamins that hydrates & moisturises for soft, rejuvenated & glowing skin.

    $30.00 NZD
    $30.00 NZD
    Hydrate & Glow Face OilHydrate & Glow Face Oil

See The Glow In Action

  • Bundle & Save Big

    Skin Reset Value Bundle

    Bundle includes 1 x micellar water, 1 x foaming cleanser, 1 x exfoliator, 1 x Vit C serum, 1 x moisturiser, 1 x face oil, 1 x body butter and 1 x body oil

    $165.00 NZD
    $165.00 NZD
    Skin Reset Value BundleSkin Reset Value Bundle
  • Bundle & Save Big

    Hyaluronic Hydration Bundle

    Bundle includes 1 x cream cleanser, 1 x moisturiser and 1 x peptide serum

    $65.00 NZD
    $65.00 NZD
    Hyaluronic Hydration BundleHyaluronic Hydration Bundle
  • Bundle & Save Big

    Vitamin C Glow Bundle

    Bundle includes 1 x exfoliator, 1 x serum and 1 x SPF15 moisturiser

    $65.00 NZD
    $65.00 NZD
    Vitamin C Glow BundleVitamin C Glow Bundle
  • Bundle & Save Big

    Hydrate & Glow Body Bundle

    Bundle includes 1 x body butter and 1 x body oil

    $45.00 NZD
    $45.00 NZD
    Hydrate & Glow Body BundleHydrate & Glow Body Bundle

YOUR BEST SKIN.
NATURALLY

We believe in powerful skincare without compromise.

Show Now

  • Hyaluronic Cream Cleanser

    A Vitamin rich creamy formula that gently cleanses & hydrates skin.

    $23.00 NZD
    $23.00 NZD
    Hyaluronic Cream CleanserHyaluronic Cream Cleanser

  • Hyaluronic Peptide Hydrating Face Serum

    Instantly hydrates & plumps skin whilst restoring your moisture barrier and smooths fine lines

    $30.00 NZD
    $30.00 NZD
    Hyaluronic Peptide Hydrating Face SerumHyaluronic Peptide Hydrating Face Serum

  • SPF15 Vit C Brightening Face Moisturiser

    The perfect pre-makeup moisturiser. A no white cast formula, that is light & fast absorbing for long-lasting hydration and protection.

    $30.00 NZD
    $30.00 NZD
    SPF15 Vit C Brightening Face MoisturiserSPF15 Vit C Brightening Face Moisturiser

  • 3 Phase Micellar Cleansing Water Mini

    removes makeup & gently cleanses for natural glowing skin

    $12.00 NZD
    $12.00 NZD
    3 Phase Micellar Cleansing Water Mini3 Phase Micellar Cleansing Water Mini

YOUR SKINCARE ROUTINE
SIMPLIFIED.

Your first step to healthy skin!

FRESH FACE THIS WAY

Created For You

Our Founder

Erna Bason

Introducing Erna Basson, a passionate beauty enthusiast on a mission to make natural beauty affordable for all.

Faced with the rising costs of beauty products, she saw an opportunity to create something special. Her vision was simple - a brand accessible to everyone, centered around the goodness of fruits and clean formulations.

Thus, FRULABEAUTY was born – a brand that's all about accessible luxury and simplifying beauty routines.

It's more than just skincare; it's a journey in selfcare where clean ingredients and fruity formulations meet affordability without compromising quality.