With the constant increase of cost of living, Frula was founded by Erna Basson, a mum of 2. Looking for an affordable luxury clean skincare product, that will work for her sensitive & dry skin, and to no availability, Erna decided to create an affordable luxury skincare product that works, not only for her but for millions of other women struggling with the same problem as her - A budget friendly luxury clean skincare range.

With so many skincare products on the market, the question is how do we stand out?  We use Aloe Vera as our main ingredient, which is known in the skincare industry as “the magic plant”.  Aloe Vera as a main ingredient is mainly found in skincare products sold in high end beauty retailers at much higher price points.  We make luxury clean skincare more accessible.